Blogger is an online platform, which helps users to publish & history their blogs. The service was developed in 1999. Today the company is a part of Google và is one of the world’s most popular blogging platforms.

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Meaning and history


The Blogger logo sản phẩm has had many redesigns throughout the online service’s history, which started in 1999. Though the color palette which the company uses today was introduced with the second hình ảnh sản phẩm version, in 2001, as well as the icon itself, the service kept trying to find a perfect shape & execution, which finally happened in 2016.

1999 — 2001


The very first Blogger biệu tượng công ty was created in 1999 but didn’t stay long with the website, it was more a trial version, composed of a dark xanh logotype in an outlines traditional sans-serif with massive shapes & thick lines, written in the lowercase. The wordmark was placed on a xanh background, và there was no strong contrast between the two shades of blue, so sometimes the logotype was placed on a white background for better visibility.

2001 — 2010


The redesign of 2001 brought a new symbol, which is still in use by the service today, just with some modifications. It was a rounded orange square with a trắng stylized letter “B” on it. The icon was placed on the left from the dark xanh wordmark in the title case. The lettering featured a narrowed modern sans-serif with clean lines and traditional letter-cuts.

2010 — 2013


In 2010 the wordmark was removed from the main version of the Blogger visual identity, và the icon became the only element of it. It was redrawn in a glossy and three-dimensional manner, adding some gradients to lớn the upper part of the orange square. The contours and lines of the emblem were cleaned & refined.

2013 — 2016


In 2013 the service decides khổng lồ start drawing its emblem flat again, so all the gradients were gone, and the logo, adopted in 2013 was composed of a plain orange square with softened angles và an iconic trắng “B”, with a unique angle between its upper & bottom parts.

2016 — Today


The changes of năm 2016 include the wordmark và a new màu sắc palette. The orange of the emblem became more intense, closer to coral-red, while the “B” remained untouched and still uses trắng as its color.

As for the logotype, it is written in a title case on the right from the icon and uses simple shadows & a strict gray color.

Font & color

The Blogger wordmark, written in a simple và light sans-serif typeface, which is very similar to lớn Pulp Display Light, looks laconic và professional, showing the boring and routine part of the service & pointing to lớn its expertise và reliability.

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The orange, white and gray color palette of the Blogger visual identity is a combination of solidness & confidence with creativity, joy, & loyalty, the qualities, which the service values most, and tends to lớn give them all to lớn their users.